Press Room

RESER’S SHOWCASES FRESH NEW BEHIND-THE-GLASS DELI SALADS AT IDDBA

May 28, 2013

Orlando, FL, (May 28, 2013) – On June 2, at the International Dairy-Deli-Bakery Association’s (IDDBA) annual seminar and expo, Reser’s will unveil its newest refrigerated products to the industry. Leading the all-star deli line-up is the company’s Stonemill Kitchens brand of fresh artisan salads which offer retailers on-trend flavors to increase sales behind the deli case glass.

The deli continues to be a “meal destination” for busy consumers of all ethnicities and ages. According to IDDBA’s What’s in Store 2013 annual trends report, “Service delis are saving the day – and often the evening – for time-strapped consumers searching for convenient meals and snacks.”

“Deli operators need to strike a balance between offering specialty and core deli salads, especially in their bulk or behind-the-glass offerings,” states Peter Sirgy, Executive Vice President of Sales and Marketing for Reser’s. “Retailers have been asking for vibrant looking, on-trend salads that can enhance the look of their deli case, without requiring a lot of labor. And, consumer interest in grain-based salads, ethnic salads and healthier options is skyrocketing. These new salads offer the perfect combination of convenience, variety, and delicious flavors.”

Introducing Stonemill Kitchens® Artisan Salads
This new artisan line of salads features on-trend ingredients including quinoa, bulgur, curry, fresh herbs, agave, nuts, ginger, tabouli and provide retailers variety without the cost of labor to prepare in-house.

  • Traditional Tabouli Salad
  • Mandarin Wheatberry Salad
  • Sonoma Style Chicken Salad
  • Low Fat Agave Roasted Almond Chicken Salad
  • Cranberry Cashew Tuna Salad
  • Pesto Orzo Feta Salad
  • Caprese Salad
  • Thai Noodle Salad

To order or for more information, please contact Reser’s customer service at 1-800-333-6431. 

About Reser’s Fine Foods
North American-based Reser’s is the leading provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s makes fun times easy and affordable for every family. Reser’s famous deli salads are a family favorite at picnics, BBQs and tailgaters. Founded in 1950, the company remains privately owned and operated and committed to providing delicious refrigerated foods for the supermarket and food service industries. Reser’s operates 18 facilities and employs nearly 4,800 employees in the US, Mexico and Canada.  Visit www.resers.com.

*source: http://www.iddba.org/news_wisdelis.aspx

CONTACT:
Linda Collier, Radiance Communications
Cell: 503-267-8373
Email: linda@radiancecom.com
www.resers.com
IDDBA Booth # 3059