RESER’S INTRODUCES NEW AND IMPROVED PROTEIN DELI SALADS
March 17, 2011
Beaverton Ore. – March 7, 2011– Reser’s announced today it will begin shipping improved formulations of the four national best-sellers of protein-based deli salads: Chicken, Ham, Seafood, and Tuna recipes.
According to Teresa Carter, Reser’s category manager, “As the nation’s premier deli salad, we constantly strive to improve consumers’ product experience. Better recipes and improved merchandising will grow trial, repeat purchase, and our customers’ bottom lines. While many salad companies are looking for ways to cut ingredients due to rising costs, we are managing for long-term growth for Reser’s and our retail customers.”
Category-Building Product Improvements
The Reser’s American Classics™ deli salad brand has grown three times faster than the category rate since its introduction in 2009, according to Nielsen ScanTrack. Reser’s commitment to quality and continuous improvement attributes for this growth. “Our recipes were already first-rate,” noted Carter. “But, ongoing consumer studies showed an opportunity to take these protein-based deli salads to the next level.” Improvements include increasing the protein content by 30-50 percent, simplifying the number of ingredients, and improving the overall ingredient quality.
Reser’s All White Meat Chicken Salad now includes more shredded breast meat.
Reser’s Tuna Salad includes a higher-quality cold water tuna species that’s also dolphin-safe.
Reser’s Seafood Salad features a hefty increase in krab, the signature ingredient in premium recipes found in the service deli case.
Reser’s Ham Salad: A big favorite in many regions, this nutritious deli salad now has a light smoky flavor while delivering a much higher ham and protein content and lower sodium.
All four new flavors are available nationwide in 12 ounce containers at a $4.99 suggested retail price.
Headquartered in Beaverton (Portland), Oregon, Reser’s products are produced in a network of 12 production and distribution facilities across the country. The company’s leading brands include Reser’s American Classics™ deli salads, Reser’s Sensational Sides™ and Main St. Bistro™ side dishes, Don Pancho® Mexican Foods and Stonemill Kitchens® premium dips. Reser’s remains a family owned and operated company that is dedicated to creating delicious, wholesome meals that nourish family ties and sustain family traditions. For information, visit www.resers.com