Press Room

RESER’S ‘BULKS UP’ DELI CASE WITH EIGHT NEW CHEF-INSPIRED SALAD KITS

April 25, 2011

Beaverton Ore. – April 25, 2011 – Labor savings, less spoilage and trendy flavors highlight Reser’s Fine Foods latest entry in bulk deli salad kits. According to recent data from the Perishables Group, bulk deli salads account for 64 percent of all dollar sales in the retail deli salads category and are projected to grow in both sales and volume.

There is a huge sales opportunity in the bulk service case which accounts for nearly 2/3 of all deli salad sales, according to Fresh Facts(rm) Research from Perishables Group.  Reser’s is offering eight new varieties of bulk salad kits featuring hot, on-trend flavors like Buffalo Chicken and Tandoori Chicken and Curry.

Teresa Carter, category manager for Reser’s deli salads notes, “We’ve seen a shift in the deli bulk salad business. Retailers continue to expand their menus to include a wide variety of produce and protein salads. Upscale flavors and healthy salads may have started in gourmet grocery stores, but now play a major role behind the glass at mainstream retailers nationwide.”

Bottom Line Retailer Benefits

Operational cost savings: Each kit component is pre-measured and pre-cooked requiring minimal labor and preparation. The pre-measured portions cut down on shrink, provide greater consistency, and make it easier to manage inventory.

On-trend flavors: Consumers want it all – the latest flavors, greater nutrition and vegetarian options.  Reser’s bulk salad kits meet this demand and provide retailers with the opportunity to reach a wider breadth of consumers.

Versatility: Variety in texture and ingredients create a made-from-scratch appearance. Retailers can sell these salads behind-the-case or as  grab-and-go items. The salads can be used as a main course or a sophisticated side dish.

Reser’s Bulk Salad Kits

Reser’s Bulk Salad Kits are available nationwide at the suggested retail price per pound of $3.99 to $5.99.  For more information, contact 1-800-333-6431 or visit www.resers.com.

  • Creamy Pesto Gemelli
  • Fruit & Nut Couscous
  • Curry Chickpea
  • Loaded Antipasto
  • Mediterranean Orzo
  • Thai Peanut Yakisoba with BBQ Pork
  • Buffalo Chicken
  • Tandoori Chicken & Curry

About Reser’s

Oregon-based Reser’s is the No. 1 national brand of deli salads and side dishes. Sixty years after Mildred Reser perfected her world-famous potato salad, the company now serves up a variety of comfort food classics. From picnics, to tailgaters, to holiday entertaining, Reser’s is proud to be part of the extended American family. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious comfort food classics. For information, visit www.resers.com.