Press Room

RESER’S ADDS HIDDEN VALLEY® ORIGINAL RANCH® SEASONING MIX FOR A NEW TWIST ON POTATO SALAD

April 30, 2012

Beaverton, Ore. – April 30, 2012 – Just in time for spring picnics and backyard BBQs, Reser’s combined its world famous potato salad with America’s original Ranch dressing to create something deliciously special. Reser’s new American Classics™ Ranch Potato Salad is packed with zesty flavor, thanks to the addition of Hidden Valley® Original Ranch® Seasoning Mix.

“By adding Hidden Valley® special seasonings, we created a flavor-packed potato salad that’s out of this world,” says Head Chef, Barbara Jordan.

According to the Association for Dressing and Sauces, Ranch dressing has been the best-selling salad dressing in the United States since 1992.  “Reser’s and Hidden Valley® Ranch go together like french fries dipped in ranch dressing,” says Jordan. “Together, we created a match made in (potato salad) heaven.”

Reser’s’ American Classics™ Ranch Potato Salad with Hidden Valley’s® Original Ranch® Seasoning Mix, adds a delicious twist to your summertime picnic and barbecue.  Remember to follow the 3-C`s and keep your deli salads clean, cold, and covered for a safe family gathering.

American Classics™ Ranch Potato Salad Availability

Consumers can find the new American Classics™ Ranch Potato Salad in retail deli departments across the country. The potato salad is available in 16 ounce and 3 pound containers ranging from $2.99 to $7.99 suggested retail price.

About Reser’s 

HVR package

Oregon-based Reser’s is the leading North American provider of deli salads, fresh salads, side dishes and prepared foods. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious foods for supermarkets and restaurants in the U.S. Canada and Mexico.  For more information, visit www.resers.com or www.hiddenvalley.com.