Reser’s New Baked Prepared Side Dishes Drive Category Growth
By / May 02, 2011
Beaverton, Ore. May 2, 2011 – –Reser’s new line of prepared side dishes feature new patent-pending “Top Bake”™ technology, delivering a home-baked taste right from the microwave. Sold to supermarket meat departments under the Main St. Bistro™ brand, these new flavors with a crispy golden top include: Baked Scalloped Potatoes, Baked Mac & Cheese and Baked Hash Brown Casserole.
"Reser’s innovations provide a better meal experience for our consumers while growing an otherwise flat category. These new baked products are a game changer," states Mark Reser, president/CEO of Reser’s. “Our proprietary baking process and Top Bake crust yields great flavor and crunch—in only 5 minutes.
"Baked Is Better: The Competitive Landscape"
Frozen dishes can take up to 60 minutes, double the amount of time the average consumer now spends making dinner,” states John McCarthy, category manager. “Other refrigerated dishes can be made quickly, but lack the taste, texture or appearance of a baked dish. Reser’s new fully baked side dishes offer the best of both worlds: just-out-of-the-oven taste, in only 5 minutes.”
Strong Consumer Response
Reser’s Main St. Bistro Baked Sides were recently tested in several hundred supermarkets with exceptional results. Overall, Nielsen Scantrack side dish category dollars grew up to 3 times faster than the national average; store brand side dish sales were not cannibalized and all three flavors were equally popular with shoppers.
Available in the West
Products are available in leading supermarkets and specialty stores across the Western US. Each recipe comes in a 20oz. dual oven-safe tray with a suggested retail price of $3.99. For more information, contact 1-800-333-6431 or visit www.resers.com.
Oregon-based Reser’s is the No. 1 national brand of deli salads and side dishes. Sixty years after Mildred Reser perfected her world-famous potato salad, the company now serves up a variety of comfort food classics. From picnics, to tailgaters, to holiday entertaining, Reser’s is proud to be part of the extended American family. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious comfort food classics. For information, visit www.resers.com.