In 1950, Mildred and Earl Reser decided to try their hand at making potato salad in quantity. Buying potatoes 50 pounds at a time and doing all the work by hand in the kitchen of their farmhouse in Cornelius, Oregon, they nurtured their new brand "Mrs. Reser's Salads" step by tiny step, too busy to even think they might be laying the groundwork for an industry giant.
Today, Mildred and Earl's operation is Reser's Fine Foods Inc., a company recognized as one of the nation's premier manufacturers of high-quality refrigerated food brands to both restaurants and supermarkets.
Reser's remains a family owned and operated company that is dedicated to creating delicious, wholesome meals that nourish family ties and sustain family traditions.
Check out 'No Small Potatoes'
100% of the proceeds from your purchase will be donated to charity. Click one of the links of Al's favorite charities below for more details on how to purchase this book.
Virginia Garcia Memorial Foundation
In 'No Small Potatoes', Al Reser, founder of Reser’s Fine Foods, shares the inspiring story of his rise from poverty to the top of the business world. He recounts the tough decisions that spurred the phenomenal growth of Reser’s Fine Foods and the values that guided his 47 years as company president. A must-read for small business owners, this book is proof that small potatoes and big dreams are a perfect recipe for success.